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Used animated characters to convey concepts in English and translation

Project Summary

Conduent developed a short video to orient learners about the fundamental concepts of intellectual property. We presented the content as two animated characters having a conversation. The characters use easy-to-relate to examples. We produced the video in multiple languages based on the client's global audience.

Industry: Consumer Products

Learning Content Design and Curation:
  • Video
  • Translation

The challenge

The client wanted to engage learners to increase awareness of concepts in which learners had often lost interest in the past.


The solution

Conduent presented the content as a short video featuring a conversation between two animated characters. The characters discuss the concept by using an example that learners can easily relate to.


The result

Awareness and retention of the concepts increased. Learners were more easily able to recall the concepts in subsequent learning activities.